If you’re in Hyderabad and serious about movies, chances are you’ve already heard of Prasads PCX. But what exactly makes it The best in the Country? Is it still worth all the hype?
In this post, we’ll deep-dive into what makes this screen not just massive, but magical — and why it’s considered India’s definitive cinema screen by thousands of film lovers.
Location
Prasads Multiplex is located in NTR Gardens, Khairatabad, beside the beautiful Hussain Sagar Lake. It’s centrally located and easily accessible:
- Metro: Nearest station is Khairatabad Metro Station
- By Train: Well-connected from Secunderabad and Kachiguda stations
- By Air: 45 mins from Rajiv Gandhi International Airport
Screen Size & Specs
- Size: 101.6 ft (W) × 64 ft (H)
- Technology: Dual Barco DP4K-60L Laser Projectors
- Audio System: Dolby Atmos CP950A processor powering 53 QSC speakers
This isn’t your average multiplex screen — it’s a screen that demands your full attention.
🎬 From IMAX to PCX: The Transformation
Prasads originally housed India’s third IMAX theatre (since 2003) and even screened Interstellar in 70mm in 2014.
But by 2022, they ended their IMAX partnership and rebuilt the screen as PCX — Prasads Cinematic Xperience — with top-tier tech, no licensing constraints, and even greater flexibility.
Why the change? IMAX had limitations in flexibility and cost. Prasads PCX now uses a custom-built flat aspect ratio screen (1.58:1) and laser projection setup that rivals top PLF screens worldwide.
Why PCX Feels Like No Other Screen
1. Sheer Immersion
The steep, stadium-style Curved seating fills your entire field of vision, especially from center rows. From any seat, the image dominates your senses. A Dolby Cinema-style dark tunnel entrance adds to the drama, cutting off all external light and noise.
2. 4K Dual Laser Brilliance
The Barco dual 4K laser system delivers ultra-bright images, especially in 3D. Unlike typical dim 3D shows, Dolby 3D glasses combined with this projection ensure jaw-dropping brightness and clarity, second only to Dolby Cinema.
Even 2K 3D DCPs look spectacular here. For 2D content, you’ll get a vivid, crisp, and rich picture with deep blacks and accurate colors.
3. The 1.90:1 Aspect Ratio Advantage
Unlike ultrawide screens (2.35:1), PCX uses a taller format of 1.90:1.
Why this matters:
- Directors like Christopher Nolan, James Cameron, and Denis Villeneuve shoot IMAX content in taller formats.
- PCX shows more of the frame vertically, preserving the full vision of the filmmaker.
Movies like Avatar 2, Dune, Oppenheimer shine here with minimal black bars.
4. Sound That Moves You — Literally
This is India’s most powerful Dolby Atmos setup:
- 22 surround speakers
- 14 height speakers
- 16 dual 18” subwoofers
Whether it’s a whisper or an explosion, the audio wraps around you. Bass literally rumbles your seat and body, especially during action-packed sequences.
🤔 Why Not the Entire Screen Gets Used?
Despite the gigantic screen, not all movies fill it entirely.
Why? The Barco setup lacks zoom lenses, unlike some IMAX setups. The image size is fixed based on aspect ratio. A dynamic zoom would require expensive, complex lens calibration, which isn’t practical for a screen this size.
Still, the actual viewable area remains larger than any standard multiplex screen.
🎟️ Best Seats & Booking Tips
- Book on: BookMyShow, District, or official website
- Best Rows: D to H (center section)
- Avoid: Corners or first few rows (can strain eyes & reduce immersion)
- Snacks: Arrive early — concession prices are much cheaper than PVR/Inox
Final Verdict: Is Prasads PCX Worth It in 2025?
If you’re watching a big-budget visual spectacle, especially one shot with IMAX cameras or in 1.90:1, there is no better screen in India.
Whether it’s The F1 Movie, Baahubali The Epic, or Nolan’s next epic, watch it at PCX.
Quick Summary Table
| Feature | Details |
|---|---|
| Screen Size | 101.6 ft x 64 ft |
| Projection | Barco Dual 4K Laser (DP4K-60L) |
| Audio | Dolby Atmos (53 QSC Speakers) |
| Aspect Ratio | 1.90:1 (Tall, IMAX-like) |
| Seating Capacity | 630 (GT-style steep stadium layout) |
| Best Rows | D to H (Middle) |
| Booking | BookMyShow, PayTM, District |
| Location | Khairatabad, Hyderabad |
| Must-Watch Genres | Sci-Fi, Action, IMAX-shot, 3D |
🎬 Related Reads
Top Dolby Atmos Theatres in Hyderabad [2025 Guide]
Why IMAX is Missing in Hyderabad
Have you experienced Prasads PCX? Let us know in the comments.
If you’re a movie lover in Hyderabad, this screen should be on your bucket list.